I am a self-motivated editor and content strategist proven to devise innovative content campaigns from concept through execution for leading music publications. A highly collaborative and entrepreneurial leader, I am passionate about empowering teams to deliver impactful integrated content that amplifies audience engagement and outreach across the latest digital platforms. Throughout my career as an editor and marketing strategist, I have leveraged my strong network of industry talent, coupled with my exceptional communication skills and ability to synthesize trends to consistently surpass goals.  


EXPERIENCE:

Billboard, Los Angeles, CA, 2013 – Present

West Coast News Editor, Billboard.biz, 2017 – Present 

•       Direct content strategy for Billboard magazine’s revered online destination for music industry news and trends

•       Oversee in-house editorial team and international freelance writers on daily news coverage and features, with responsibility for guiding all aspects of content management, from assigning stories to editing and publishing up to 12 articles per day, covering record labels, publishing, branding, touring, digital and mobile, global, legal and more

•       Synthesize data from surveys, studies, legal documents and earnings reports to write compelling stories that bolster online engagement while adhering to the highest journalistic standards 

•       Spearhead forward-thinking content initiatives, recently developing and launching the popular Spotlight series featuring members of the music industry making innovative moves or succeeding in under-the-radar roles

•       Nurture trusted editor-writer relationships by coaching and empowering team members to deliver the best possible story angles that align with the publication’s editorial direction, reputation and voice

•       Curate, package and prioritize content for the Billboard Bulletin daily trade newsletter, a go-to resource sharing the top daily news stories, distributed to 14K email subscribers a day

•       Build and maintain trusted relationships with sources and music industry talent to secure exclusive stories

West Coast News Writer & Editor, Billboard.com, 2013 – 2017 

•       Wrote high-volume news stories spanning pop culture, industry profiles, trends, business and legal issues in addition to managing team of 18 writers, guiding content flow and editing hundreds of stories per week for Billboard.com’s 18M+ unique monthly visitors 

•       Regularly interviewed top music and entertainment talent including Demi Lovato, Quincy Jones, Will.i.am, Jimmy Iovine, Julia Michaels, Courtney Barnett, Steve Aoki, Shawn Mendes, Savages, Jamie Foxx, Charlie Puth, Tim Heidecker, Noel Gallagher (Oasis), Rob Halford (Judas Priest) and Tony lommi (Black Sabbath)

•       Managed social media content, creating schedules and content strategies to maximize organic traffic 

Hit City U.S.A., Los Angeles, CA, 2008 – 2018

Co-Founder, Marketing and Chief Strategist

•       Co-founded and built brand identity from the ground up for indie music label that released albums by emerging artists Lord Huron, Shy Girls, Astronauts, etc, Gavin Turek, PAPA, Kisses, Superhumanoids, Avid Dancer and more

•       Spearheaded integrated marketing strategies from concept through execution, garnering media coverage in industry publications such as Pitchfork, Fader, Complex, Nylon, NME, American Songwriter, Billboard and Spin

•       Developed cohesive and diverse aesthetic for website and social media that embodied the brand and its SoCal roots

•       Built and managed 6K-person international email list, promoting brand, releases and original content

•       Managed Facebook ad campaigns and analytics across Mailchimp, Spotify, SoundCloud, INGrooves and more

•       Evolved label into a cultural hub by producing events at renowned venues and festivals with up to 40K attendees while expanding into original merchandise and original content to build brand loyalty and recognition

•       Transformed brand’s prestige by earning placement on top editorial playlists on Spotify, Apple Music and iTunes

•       Partnered with WeTransfer, Ace Hotel, Neon Gold, Spaceland Presents, Pitchfork Festival, PAX, The DFM, Yours Truly, MFG Presents, Crap Eyewear, The Hollywood Roosevelt, Virgin Hotels, TBD Fest, Garrett Leight, L.A. Roxx, Sqirl, Alma and more

•       Negotiated commercial licensing for songs in ads for high-profile brands (Corona, Subaru, Toms, Tory Burch, Hugo Boss) as well as in film and TV shows (Girls, Transparent, Riverdale, Shameless, Man Seeking Woman, Nashville, To All the Boys I’ve Loved Before, Downsizing)

Freelance Writer and Creative Director, Los Angeles, 2005 – 2017 

•       Covered entertainment, politics, social issues, crime, environment, education, local news and more for magazines including Rolling Stone, LA Times, The Hollywood Reporter, LA Weekly, Vice, Nylon, Flaunt, Filter and W

•       Conducted on-camera interviews for Spin, Yours Truly, Blender and Hearst’s “Sweet” lifestyle channel on Snapchat

•       Secured several contracted positions including Creative Director of Merchandise at FYF Fest, Senior Writer at Los Feliz Ledger, Editorial Assistant at LA Times, Research Assistant to award-winning journalist Vanessa Grigoriadis, Online Content Manager/Tour Manager/Assistant to Kevin Kusatsu for Diplo, Major Lazer and Mad Decent record label, Editorial Assistant at Filter, Writer with Rolling Stone/MTV, and Marketing Director at USC Spectrum

HIGHLIGHT: Directed merchandise design for FYF Fest that boosted merchandise sales from $40K to $140K in a year 

EDUCATION

Bachelor of Science, University of Southern California

Journalism

Minor: Music Industry

Honors: Cum Laude, Edwin O. and JoAnn Guthman Endowed Scholarship for Investigative Journalism, Glen & Alberta Ingles Endowed Scholarship for Investigative Journalism

EXPERTISE

Brand Strategy

Integrated Marketing

Digital Content

Creative Editorial Plans

Attention to Detail

Cross-Functional Leadership

Written/Verbal Communication

Organizational Skills

Content Management

Concept Creation

Arts & Media / Tech

Music Industry

Global Content Distribution

Strategic Partnerships

Data Analysis / Trends

SKILLS

Social Media Marketing

Instagram, Pinterest, YouTube, Twitter, Facebook, Snapchat

Adobe CC

Photoshop, Illustrator, InDesign

MS Office

Word, PowerPoint, Excel, Outlook

MAC + PC

Languages: French